Automation Specialist •
Systems Architect
A customized business operating system —
websites, funnels, automations, pipelines and the system behind them.
I help founders and service-based businesses streamline operations, automate workflows, manage executive priorities, and build conversion-focused business systems.
Gordon Glenister
Gordon is an influencer-marketing strategist and speaker with a stacked offer suite — an executive programme, an agency, speaking, courses. The site needed to carry all of it without diluting the authority the page is meant to build.
What was built
A funnel structured around a problem/solution narrative, leading into a tiered offer stack and a booking flow, with a dedicated call-booking widget doing the conversion work at the bottom of the page.
Coach Loida
Multi-brand ecosystem site, built as a custom operating system
Coach Loida runs three businesses under one mission — training, employer-of-record placement, and industry events — and needed one site that could hold all three without feeling scattered.
What was built
A single site structured around one founder story with three clear service arms, a proof section built from graduate outcomes, and an event-registration funnel for her annual VA Summit — each arm routing to its own automation without competing for attention on the page.
World Traveler
Full-scope build — site, funnel, and automation, from scratch (market research, branding, logo)
A new international travel and tours brand needed to launch from zero — no existing site, no funnel, no system to capture and route leads across multiple travel markets.
What was built
The entire site built as one custom operating system, including an interactive "Destination Match" quiz that qualifies visitors and routes them into the right package funnel, a lead-magnet opt-in, and a WhatsApp-based follow-up path — the automation layer that turns a quiz answer into a warm conversation.
How a project like this comes together,
start to launch.
01
Map the system
Audit the offer, the audience, and what the funnel actually needs to do before any page gets built.
03
Wire the automation
Follow-up sequences, lead routing, and booking flows set up so leads are worked the moment they arrive.
02
Build the operating system
Site, funnel, pipelines, and automations built as one connected system, tailored to your business — not bolted together after the fact.
04
Launch and hand off
A walkthrough of how everything works, so the system runs without needing me in the room.